woman painting a mural

5 Things to Think About Before Hiring A Muralist

Murals are a great way to bring more eyes and attention to any business. They can be an Instagram-worthy landmark or turn your business into a tourist attraction. Either way, a beautifully designed mural can take any wall from meh to wow with the help of the right artist. But, before taking that leap to add color and vibrancy to your business, here are a few things to consider when investing in a mural.

1. Budget. 

Murals like any large-scale work are a financial investment. That’s why knowing how much you can invest is important. There are a few factors that will determine the estimated cost, such as:

  • Complexity of the work 
  • Color – more colors mean more money
  • Sq ft of the wall 
  • Type of surface being painted (i.e brick, drywall etc)

A general idea of what you can invest will help you in the long run and allow artists to gauge your expectations or revise the design to meet your needs. 

2. Inspiration 

Having an idea of what you want designed should be the first thing you think of. Mood boards are beneficial in creating a visual story and determining if the artist is the right fit. You don’t have to have a complete idea as most artists can use your general inspiration and create a cohesive concept for you. Your inspirations can also be used as a guide on how much of a budget should be set aside for the work.

3. Know The Artist. 

Every artist is different and every professional muralist typically has a sense of style or subject matter they stick to. Whether you’re looking for signage murals, lettering/text-based murals, illustrations, nature/wildlife, or portraits, knowing the style of the artist you’re reaching out to will help you get that initial Yes when you reach out to them.

I recommend viewing the artist’s website and portfolio to gain an understanding of what their area of focus or specialty is. You also don’t want to give the sense that you are shopping around for the lowest bid.

Respecting the work and expertise of the artist goes a long way in building mutual respect in the client/artist relationship. As great as it is to receive an email from a potential client, artists want to feel that you are coming to them because you genuinely want to work with them or are a fan of their work.

4. Timeline

As exciting as it is thinking of the potential of having a mural done for your business, having an established timeline of when you want the work to begin or be completed is extremely helpful. It streamlines communication with the artist and helps them determine if they can meet your request. It’s understandable for timelines to change or for delays to occur due to weather, construction delays, etc but having a general sense of when you want the work to begin helps artists determine if your timeline fits their schedules. 

5. Have the Funds! 

Once the work has been completed the artist must be paid for their work on time. Most muralists have anywhere from 14 to 60 days window for payment to be rendered and some include late fees due to late payment. To avoid any issues between you and a potential artist, you must ensure you have the funds available to pay for the service rendered once the project is complete. Once a contract is signed you should ensure you as a business owner can hold up the end of your bargain by paying artists timely.

You’re now ready to hire an artist for your next mural. Let’s work together to make that happen!  Book a free 30-minute consultation with me to bring your design story to life or email hello@forthamasses.com.

Till next time!

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